Welcome to the Newest Marketing Playground – The Escape Room
Imagine being locked up in a room, which most people may find a frightening experience, but not anymore today because there is a modern way of making it a cool experience. There is now a so-called escape room that has become the new vogue that gets everybody talking, and not only among the participants who love the new experience, but also as a door to some innovative marketing opportunities in today’s modern times.
Questions no doubt are running in your minds now about the exact nature of an escape room. To describe this new term escape room, you may start by picturing yourself in a locked random, with some random clues around but still you do not have an idea on how to get out from the situation. A group of up to 12 players would comprise the plot of this new craze, and they will have to use their agilities in terms of physical and mental in order to unlock door after door, while moving frantically from room to room with cryptic clues on hand, and given only 60 minutes to break free.
After many years of development in virtual reality, this craze is not actually a new concept, but only after several experimentations that the world has come to consider it as a legitimate exciting game. There is a further maximization of the exposure to this experience, and this is due to the sharp marketers who unsurprisingly have tracked the activity and are finding innovative ways. The ruling formula of this new craze is the so-called tie-in style of marketing agreement.
This style of marketing is nothing new in itself though, and what makes it successful today is that the products blend in well with the experience. More than ever, the consumers of today are more enticed to spend their money by having them do something instead of the traditional advertising method of simply watching things pass to their very eyes.
One can link back this trend to the world of video games and other similar games. Here, games will be launched by marketers, while hosting real world experiences such as events, competitions and interactions and compliment it with the gameplay in order to make it tangible. Here, there is should be a clever partnering and collaboration setting in. In order to have a commercial relationship that will be beneficial, a perfect partnership is to be based and founded on. With a foundation that is on a mutually beneficial commercial relationship, both escape room company and copyright owners work together to get maximum exposure and expand their clientele, leading to a win-win situation.
Behind this new marketing trend are design and innovation, thus making each room has a different theme or difficulty level from the next, plus the clues will be themed around the subject matter of every room.